It's that point of the year when big announcements are ready to be made. Salman Khan, who was in a hibernation of types for previous few months, has not only resumed interaction on social networking but may be getting set to start out promotion of his much awaited film Ek Tha Tiger. While the promos of this Yash Raj film are ready to be unveiled at the side of their Ishaqzaade, here's the most recent development. As per sources, the film is ready to release on 15th August, hence enjoying a longer nine day long weekend.
"Ek Tha Tiger was always alleged to release around Eid and 15th August is solely the apt date", informs our source, "Eid falls on Monday, 20th August and this will likely give Ek Tha Tiger an enormous six day long weekend, that's going to be a primary for any Bollywood film. Expect massive box office records to be created for the film here."
Last year even Bodyguard had released in the midst of the week prior to Eid. However, that was a five day long weekend. This time around Ek Tha Tiger is ready to head one up by adding Monday to its kitty to boot.
"Expect tremendous outcome for the film for the reason that challenge of a dreaded Monday has now been sorted as well", says an industry expert, "Normally the largest of the flicks suffer some type of drop in collections at the Monday. However, with Eid falling on Monday, will probably be an added bonus for Ek Tha Tiger. Now it might be enjoying four holidays between Wednesday and Monday, something that may be unprecedented."
Holiday season always works for the massive films and this was the case with Bodyguard last year in addition. After a record breaking 21 crores first day, the film hung on amazingly well to acquire over 85 crores in its first five days. Later, it enjoyed 110 crores in its extended week after which topped the 140 crore mark in its final run, hence growing to be Salman's biggest ever grosser.
"Now expect added moolah to return in for Bodyguard", the expert continues, "Ek Tha Tiger would easily be the largest money spinner ever for Salman. Do not be surprised if the film manages entire collections of Bodyguard in its first week itself. After all, his loyal audience base is predicted to hurry into theaters after Eid because of this even the weekdays can be strong. To release the film on 15th August will almost definitely develop into a master stroke for Yash Raj Films."
On their part though, the makers are guarded about their announcement. Said Rafiq Gangjee, Vice chairman (Marketing & Communications), Yash Raj Films, "WE'RE yet to announce our release date for Ek Tha Tiger and Yashji's film." However our sources vouch for the truth that it will likely be August 15 indeed for Ek Tha Tiger.
