Viacom18 Films and Percept Pictures have come together to announce the original to 'Sunburn' into Sunburn - The Movie.
To be produced and creatively mentored by Phantom Films and its ace director Anurag Kashyap, Sunburn - The Movie is a movie shot entirely on the festival - real time! While Sunburn's music has always been the festival's mainstay, the film's music is ready to boost the bar as well, with the super talented Amit Trivedi set to take the Sunburn experience several notches higher!
In its fifth year, Sunburn was ranked amongst the world's top 10 music festivals, making it an unprecedented achievement for any branded experience in India.
Speaking about this Mr. Shailendra Singh - Jt. MD, Percept Limited & Inceptor of Sunburn, says, "Sunburn is a world dance music festival - SUNBURN fans transcend those who've attended the festival. Fans have relished the experience and we considered enhancing the similar through cinema. With likeminded partners Viacom 18 and Phantom, we would like take this to the following level."
Further Mr. Vikram Malhotra - COO, Viacom18 Films says, "Sunburn is by far the largest cult event within the country. The way in which this brand has grown during the last 4 years is extraordinary. We're delighted to partner with Percept and Phantom to increase this power brand into a thrilling cinematic experience, making it the primary festival film on the earth".
From Phantom Films Mr. Vikas Bahl says, "EXCLUDING being an international class music fest, Sunburn is also a perfect platform to get real life stories. We're happy to sign up for hands with Percept and Viacom 18 for creating a film across the festival and launching 7 New Directors. It's rare to search out one platform from where such a lot of different stories can emerge while music is the eagerness that holds them together"
