Chiselled abdomens, cleavage, the body contour…Bollywood filmmakers are zooming in on women’s curves to create titillating posters, geared toward crucial first week collections, perhaps emboldened by today’s liberal censors.
The first look of Vikram Bhatt’s production “Hate Story” creates a mystery in regards to the woman within the picture but sends out the proper message concerning the film’s content – bold and daring. It has a mystery girl along with her bare, tattooed back visible and a gun placed strategically behind her jeans.
” ‘Hate Story’ is a brave film. Of course, everyone wants eyeballs for the film, but one can’t have a sizzling poster after which don't have anything throughout the film. I BELIEVE the poster is an excessively tame representation of a movie and so I NEED TO say that ‘Hate Story’ is truly brave and pathbreaking in its content,” Bhatt told IANS.
Until the “Hate Story” poster was launched Wednesday, the primary look of Mahesh and Mukesh Bhatt’s “Jism 2″ and “Blood Money” were the debate of the tinsel town.
Film historian S.M.M. Ausaja, who has a book “Bollywood In Posters” to his credit, has a fascinating observation.
“Over the years, it's the first week’s collections that matter probably the most now. All filmmakers are desperately seeking to cover their costs of their first week. To hide that, they uncover women in posters,” Ausaja told IANS.
“Titillating through posters isn't a brand new thing. Years ago there has been a film called ‘Chetna’. It had an excessively bold poster. But I THINK now the film industry has come to a stage where although it has 10 percent sensual content, filmmakers attempt to profit from it with such gimmicks.”
The peekaboo into “Jism 2″, a film which promises to be more sensual than its prequel “Jism”, has a well-endowed woman, Indo-Canadian porn star Sunny Leone, lying naked with a wet white sheet covering her. The shot is bold, yet subtly seductive — enough to generate curiosity.
While the poster of “Blood Money” is more direct and in-the-face, with Amrita Puri wearing a bikini, striking a suggestive pose with a bare-chested Kunal Khemu, and both lying in a pool of money.
In recent times, Bollywood has seen an array of flicks with suggestive posters: “The Dirty Picture”, “Sahib Biwi Aur Gangster”, “Dum Maaro Dum”, “Dev D”, “Kurbaan”, “Julie”, “Paap”, “Sins” and the long-awaited “Rang Rasiya”.
“The Dirty Picture” had bold and wonderful Vidya Balan in a cleavage-baring, itsy-bitsy red blouse, standing undaunted while three men – Naseeruddin Shah, Tusshar Kapoor and Emraan Hashmi – were clicked too close for comfort within the poster.
Dusky beauty Deepika Padukone’s wild side was unleashed when the primary look of “Dum Maaro Dum” was unravelled. The poster had a zoomed in side have a look at her washboard abs, and her long, curly tresses resting stylishly over her bosom.
Kareena Kapoor bared her toned back for the poster of “Kurbaan”, through which she was seen getting up, close and private along with her beau Saif Ali Khan.
The poster of Emraan Hashmi-Jacqueline Fernandes-starrer “Murder 2″ was steamy too, and so was the glimpse into Ketan Mehta’s “Rang Rasiya”, with Randeep Hooda and Nandana Sen seen in a suggestive position.
Bhatt notes: “Bollywood per se has always flirted with the bold film. But now with liberal censors, persons are in a position to try bolder stuff — adult content for an audience that's not judgmental, for an audience that isn't embarrassed to observe sensuality.” – IANS
Advertisement:
