Trust Aamir Khan to come back up with probably the most innovative marketing strategies. The actor who's known for his out-of-the-box marketing strategies has get a hold of one more novel idea, that of screening the title track of his debut TV show Satyamev Jayate in cinemas across India immediately after the national anthem, Wednesday onwards.
Apart from that the makers of the show also are planning an on-ground activity at two PVR cinemas. As part of the promotional campaign, viewers watching films at selected multiplexes in Mumbai and New Delhi could be asked questions in accordance with Aamir's TV show and their answers can be recorded on video. The movies of the proper answers can be shown through the film's interval. That is for the primary time that a TV show can be promoted across cinemas in India.
Satyamev Jayate will air from May 6 on eight Star channels in addition to on Doordarshan.
Watch the video: 'Satyamev Jayate' Theme Song
