After creating a mark with hit shows at the small screen, producer Ekta Kapoor made successful films like “Once Upon a Time in Mumbaai”, “Shootout at Lokhandwala” and the blockbuster “The Dirty Picture”, but believes her home banner Balaji Films is simply too young to have earned the trust of the audiences completely.
“I don’t think we now have still built that reputation where people will automatically assume that a Balaji film could be very entertaining. So I'M HOPING that once three to four more films release, the audience will trust the banner more,” Ekta said here.
“No one involves watch Balaji films. The tickets priced at Rs.100 and Rs.200 are an excessive amount of. People take it out from their budget, and kids from their pockets. They don’t come for a brand name.
“In films, we're only two-and-a-half years old honestly, before that we were doing one-offs as a company,” added the 37-year-old.
Balaji Motion Pictures’ last film “The Dirty Picture” was an ideal hit and the following from the banner is adult comedy “Kyaa Super Kool Hain Hum”, releasing Friday.
Asked is she is afraid of higher expectations after a movie like “The Dirty Picture”, Ekta said: “That was a unique film, that is different. I request the audience to not compare the 2 films.”
She stresses that they have got tried to make the film as entertaining as possible.
“My director and actors have tried to not waste the audience’s three hours and, instead, made the film entertaining. We also know when the audience rejects it, how bad it feels and once they love, how nice that feels,” said Ekta.
“Kyaa Super Kool Hain Hum” stars Tusshar Kapoor, Riteish Deshmukh, Sarah Jane Dias and Neha Sharma. – IANS
