Tuesday 27 March 2012

Just days after rumours originated about Talaash being very similar to Kahaani, only to die down with the makers issuing a transparent statement around this being true, there's a latest development. Now Aamir Khan has decided to make best use of the time available in hand, because of which there could be multiple focus screenings for the film in a couple of weeks from now.

"Yes, there are focus screenings confirmed for Talaash", says our well placed source, "THERE'S just half an afternoon of patchwork remaining for the film and once that may be in place, the film could be able to be shown to focus groups. Individuals who could be watching the film are being picked through very stringent mechanism as Aamir doesn't want the suspense element to move out. However, he doesn't need to include 'yes men' either. He wants a good feedback from individuals who handle the film."

There could be four to 5 screenings happening within the month of May. While Mumbai probably will be the only venue, these screenings could be spread over a period of 15 days in order that Aamir and director Reema Kagti can spend good time with the groups and be aware of the feedback.

"IT MIGHT BE wrong to think though that Aamir is doing it specifically for Talaash simply because there were rumours spreading across the film. Actually he have been doing this for a very long time. Focus group screening of Taare Zameen Par had given him superb idea concerning the commercial acceptance of the film. 3 Idiots, which was shown only till the interval point to make a choice people, had made everyone sure that it had blockbuster written far and wide it. At the other hand, for a few films there have been slight alterations made according to the feedback that had poured within the. trend is solely continuing with Talaash", says a source.

Actually there were other filmmakers who've taken cue from Aamir's model of 'soul searching' the film and encouraged focus group screenings before the overall edit is in place for Censor approval. If it is Karan Johar (Dostana, Get up Sid, My Name Is Khan, I Hate Luv Storys) or Vishal Bhardwaj (Kaminey), there are lots of who've been part of the craze.

"Well, I'M told that Aamir have been conducting such screenings because the days of Qayamat Se Qayamat Tak so it won't be anything new for Talaash. I'M waiting for response from such screenings now", says Reema Kagti. When asked if this will likely lead to the suspense being leaked out, she said, "Well, I'M expecting these handpicked focus group members to be honest and sincere here. Fingers crossed."

Watch Promo: Talaash