No excessive amount of publicity goes into the discharge of Reema Kagti's Talaash. And with reason.
We now learn that the master-strategist Aamir Khan has chalked out a deliberate plan with producer Ritesh Sidhwani and Farhan Akhtar to let Talaash be essentially the most under-hyped film of the closing months in 2012.
Says a source, "When the promoting for Talaash was being discussed Aamir felt over-selling the film would damage it. Aamir felt it's not a movie that renders itself to flamboyant hype. Aamir sat with Ritesh and Farhan after the completion of the hot schedule of Dhoom 3 and devised a subtle marketing blueprint for Talaash."
The director Reema Kagti agrees the under-marketing of Talaash is deliberate.
"We are sandwiched between Jab Tak Hai Jaan and Son Of Sardaar on one Friday and Khiladi 786 at the next Friday. A lot of these three are big extravagantly-hyped films. We had two choices. Either we made ourselves heard louder than these biggies, which was impossible. Or we spoke in a miles quieter tone than our competition. We've chosen the latter option, also because we cannot speak an excessive amount of in regards to the film without giving for free the suspense," explains Reema as she prepares for an additional bigger fight.
The SMS rogues are attempting to provide away the suspense in Talaash. A few of the all-knowing sms-es being sent out, there's one claiming that Aamir Khan is the murderer in Talaash.
Spoilers on sms and the web purporting to provide away the suspense in Talaash leave the director Reema Kagti unfazed. "I'd get seriously worried if any of those spoilers were anywhere near the reality. But they're way off the mark. So I'M REALLY NOT really bothered."
Watch Promo: Talaash
