This was meant to be one naughty poster design for Kyaa Super Kool Hain Hum. However because the film is inching towards release, there are the standard attention seekers from various nooks and corners of Mumbai, who're seeking to spoil the party. Now it is time for Neha Sharma's bare back that has found itself in focus, pun intended. This was witnessed on Sunday when an enormous hoarding, which featured Neha in all her glory, needed to be pulled down within the wake of a police complaint.
"Even though the poster design was making the rounds of internet for quite some time, there has been a bigger impact made when it was out as an enormous hoarding all around the city. It features Neha lying at the beach with a tiny pink top and hot white shorts. While her almost bare back is visible to a viewer, Riteish Deshmukh, Tusshar Kapoor and 'Shatru' the pug, are ogling at her from the opposite side. For some strange reason a bunch of girls felt that the creative was vulgar and filed a police complaint," informs a source.
This happened for the hoarding publish at Mumbai's Worli Naka. After these women from an undisclosed political party approached police and alleged vulgarity, the outdoor agency (that had publish the hoarding) was instructed to tug it down. Because the orders came from the police, there has been nothing that either the agency or the promoting team at Balaji could do. Moreover with the film's release around the corner, it was felt that the easiest way out could be to quietly adhere to the orders rather than fighting it out and bobbing up with a cross argument.
When contacted, Tanuj Garg, CEO -Balaji Motion Pictures, confirmed the developments. "Yes, we were informed by the outdoor agency of a police complaint being received to take away the hoarding by a gaggle of girls from a political party. We have now swapped the creative. The audience anyway knows in regards to the film and with lower than three days, we might rather take care of the release," he said.
Watch Promo: Kyaa Super Kool Hain Hum
