Wednesday, 25 April 2012

It’s back to Singapore for IIFA this year

iifa 200x170 Eight years after showcasing Bollywood’s wonder in Singapore, the International Indian Film Academy (IIFA) is heading back to town of Lions for its annual weekend and awards, to be held June 7-9.

Singapore will host the 13th edition of IIFA, on the way to have fashion shows, a musical extravaganza, and the entire celebrations culminating right into a glittering awards presentation ceremony.

“Our focus is to showcase the most efficient of Indian cinema to the arena. With the unparalleled success of IIFA Singapore in 2004, we're back here to relive the magic,” Sabbas Joseph, director, Wizcraft International Entertainment, said in a statement.

“We have only just opened the Wizcraft Event Management operations in Singapore and are delighted to showcase our most prestigious creation, IIFA again in Singapore. We are hoping that the IIFA’s help bring India and Singapore closer together,” he added.

Bollywood stars Anil Kapoor and Bipasha Basu were here to unveil this year’s IIFA venue.

“It was my pleasure to be related to IIFA for over a decade and once again, on behalf of IIFA and the Indian film industry, we decide to give our audience in Singapore the chance to witness one of the most finest celebrations of culture and cinema ever held,” said Anil, who's awaiting the discharge of his film “Tezz”.

Bipasha, looking resplendent in a white sari by designer Anamika Khanna, added: “IIFA is probably the most respected cinema awards and something I GLANCE forward to each year.

“It’s a good chance for me to be here in Singapore personally to symbolize Indian cinema on one of these global platform. I’m sure that this year’s IIFA may be a gorgeous success.”

The IIFA awards this year are presented by Videocon Industries and Wizcraft International Entertainment, and supported by the Singapore Tourism Board.

The 2004 IIFA award ceremony witnessed a contingent of over 450 stars, celebrities, cricketers, industrialists and government leaders over the festive weekend.

The impact of IIFA Singapore was experienced across tourism influx, investments into Singapore and closer ties between India and Singapore.

This year, they hope for more.

Last year, the award ceremony was held in Toronto. – IANS

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