Innovation is in. While the remake of Himmatwala is about as a real homage to the 80s, in relation to the film's marketing and promotion, it's exploring new frontiers. One such initiative on this direction is Sajid Khan hosting the film's 'muhurat' SURVIVE YouTube from Hyderabad on Wednesday, 22nd August.
"Vashu Bhagnani and Siddharth Roy Kapur (of UTV) were shocked when Sajid explained the speculation to them. He felt that this will likely give Himmatwala further fillip right from the start itself en path to the film's 29th March release. All the plan have been formulated backwards and the 'muhurat' to be hosted LIVE is another step taken forward", informs an insider.
The shoot is predicted to be at the same lines as Sajid Khan's 'making' documentaries for the DVD of his films where he interacts with the audience and makes them part of all of the exercise.
"Yes", the insider adds, "THIS MAY NOT be a type of 'muhurat' where cast and crew come together on stage and the film's kick-start is announced. Instead, Sajid would address his audience SURVIVE YouTube, take them to the true location of 'muhurat' after which the film could be announced."
While Ajay Devgn, Vashu Bhagnani and other cast & crew members are flying right down to Hyderabad for the 'muhurat', Sajid is supervising necessary logistical arrangements together with UTV to make this as a primary of its kinds shoot that is also expected to behave as a trailblazer.
When contacted, Sajid confirmed that the main points. "THE THEORY has always been to hook up with my audience and with Himmatwala this will happen from Day One of the vital film's shoot."
The 'muhurat' can be held at 1 PM on 22nd August.
