A campaign by the name of ‘Hot Seat Aapke Shehar’ was unveiled by the long-lasting host of the show, megastar Amitabh Bachchan here Wednesday. It's a part of the promotional strategy for the show’s sixth season, which begins on channel Sony Sep 7.
The activity is aimed to drive the emblem experience of KBC.
“It will touch millions of our viewers and provides them a possibility to interact with a show they love such a lot and experience the magic first hand,” Danish Khan, senior vice chairman and marketing head, said in a press statement.
The promotional van will travel through Ahmedabad, Jaipur, Rohtak, Chandigarh, Lucknow, Varanasi, Patna, Howrah, Bhubaneswar, Raipur, Nagpur and Bhopal.
In each city, the van activity could be on for 2 to 3 days, culminating in a small scale event where the chosen lucky participants from town gets a simulated experience of sitting at the ‘Hot Seat’ and answer the questions asked by Amitabh via a pre-recorded video. The lucky winners will win prizes.
