The 27-year-old was signed because the ambassador of chocolate brand Choc On. Within the ad campaign, she is going to be seen in three different looks — fairytale girl, Cinderella and Red Riding Hood.
Katrina, who has a svelte frame, says she loves gorging on chocolates.
“Everyone loves chocolate and i'm no exception. I'M happy to endorse a chocolate brand,” Katrina said in a press statement.
The commercial is predicated at the fusion of reality and fantasy, where Katrina witnesses a narrative of a fairytale-like character bringing Choc On chocolate and giving it to a different angelic character.
“The idea is to engulf the viewer into without equal temptation for chocolate. With Katrina because the brand ambassador, the concept is to showcase the magic of Choc Directly to make dreams meet reality,” said Ricky Singh, who has produced the campaign under his banner Passion Films.
The multimedia campaign, featuring Katrina, is estimated to be worth Rs.20 crore.
In 2011, Katrina became the primary Indian to be chosen to be the face of a Barbie doll. – IANS
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