Monday, 12 March 2012

Vidya Balan’s ‘Kahaani’ declared a success

Kahaani2 200x240 After being appreciated for her performance in female-centric “Ishqiya”, “No One Killed Jessica” and “The Dirty Picture”, actress Vidya Balan carries forwards the legacy of hits with “Kahaani”, which has reportedly collected Rs.2.95 crore on its opening day.

Released Friday, the drama-thriller made at a shoestring budget of Rs.8 crore is receiving positive response from both the critics and audiences

“The film has opened rather well. The gathering in India on Friday was Rs. 2.95 crore and on Saturday it earned Rs. 4.5 crore. A full-pack show is predicted on Sunday. The film will certainly survive for over a week,” Taran Adarsh told IANS.

In director Sujoy Ghosh’s Vidya is cast as a software programmer. She involves Kolkata from London looking for her husband, who's the daddy of her unborn child.

Gautam Dutta, COO, PVR said that the film has superseded their expectation.

“The response we're getting for the film is outstanding. There are families coming together to observe the movie. And because this can be a women-centric film, there are group of females coming to observe the film. We're expecting a 80 percent occupancy in all places India on weekend, that is something we didn't expect. And the film need to be in a position to do an even business,” Dutta told IANS.

It is being co-distributed by Pen India Pvt. Ltd, Viacom 18 Movies and Boundscript Films Pvt. Ltd

” ‘Kahaani’ is a movie that may be made for serious and sensible cinegoers. Vidya’s performance is being appreciated by audience. The film isn't entertaining like ‘The Dirty Picture’, this is why it has a distinct segment audience. Nevertheless it won't only recover its cost but in addition earn profits,” said Delhi based distributor Joginder Mahajan.

If the tale and Viday’s charma are attracting audiences, distributor Sanjay Ghai of Mukta Arts Ltd says word of mouth could also be helping the film so much in gaining success.

“It is houseful in multiplexes and we're expecting selection of Rs.5 crore on Sunday. It's the word of mouth that may be bringing people to the theaters,” Ghai said.

As no big releases are scheduled for next week, sop Ghai feels absence of biggies on the box office can even help “Kahaani” in strengthening its position on the ticket window.

“Since there is not any big release next week, it's expected the movie will earn an excellent amount of profit,” he added. – IANS

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