Tuesday, 27 March 2012

Aamir to carry focus group screenings for Talaash

Just days after rumours originated about Talaash being very similar to Kahaani, only to die down with the makers issuing a transparent statement around this being true, there's a latest development. Now Aamir Khan has decided to make best use of the time available in hand, on account of which there can be multiple focus screenings for the film in a couple of weeks from now.

"Yes, there are focus screenings confirmed for Talaash", says our well placed source, "THERE MAY BE just half an afternoon of patchwork remaining for the film and once that may be in place, the film can be able to be shown to focus groups. Individuals who can be watching the film are being picked through very stringent mechanism as Aamir doesn't want the suspense element to move out. However, he doesn't want to include 'yes men' either. He wants a good feedback from individuals who maintain the film."

There can be four to 5 screenings happening within the month of May. While Mumbai probably will be the only venue, these screenings could be spread over a period of 15 days in order that Aamir and director Reema Kagti can spend good time with the groups and be aware of the feedback.

"It can be wrong to think though that Aamir is doing it specifically for Talaash simply because there were rumours spreading across the film. If truth be told he was doing this for a very long time. Focus group screening of Taare Zameen Par had given him excellent idea concerning the commercial acceptance of the film. 3 Idiots, which was shown only till the interval point to make a choice people, had made everyone sure that it had blockbuster written in every single place it. At the other hand, for a few films there have been slight alterations made according to the feedback that had poured within the. trend is simply continuing with Talaash", says a source.

In fact there were other filmmakers who've taken cue from Aamir's model of 'soul searching' the film and encouraged focus group screenings before the general edit is in place for Censor approval. If it is Karan Johar (Dostana, Get up Sid, My Name Is Khan, I Hate Luv Storys) or Vishal Bhardwaj (Kaminey), there are lots of who've been part of the fad.

"Well, I'M told that Aamir was conducting such screenings for the reason that days of Qayamat Se Qayamat Tak so it won't be anything new for Talaash. I'M waiting for response from such screenings now", says Reema Kagti. When asked if this will lead to the suspense being leaked out, she said, "Well, I'M expecting these handpicked focus group members to be honest and sincere here. Fingers crossed."