Considering the thrill the film has created just after the trailer launch, Race 2 is without doubt one of the most anticipated films of 2013.
It started with Deepika tweeting the Race 2 logo followed by uploading the primary looks of the entire vital characters of the film including Saif Ali Khan, John Abraham, Anil Kapoor, Jacqueline Fernandez, Amisha Patel and Deepika herself. Deepika was the primary one to unveil the poster and sharing the trailer link from the action sequel of Race on twitter. With over 2.5 million twitter followers adding to Deepika’s strong digital presence, her marketing geniuses have gotten Race 2 to cross the two million mark digitally.
All the assets of Race 2 were launched by Deepika on twitter, and feature gone aggressively viral within the digital front. Race 2 will see Deepika in a whole different avatar, as she is going to be performing all her stunts with out a body double. The digital poster that unveiled her look in Race 2 has received rave reviews across all mediums.
Deepika has changed the norm of action films being male dominant in Bollywood by being any such vital a part of launching the assets of Race 2 digitally. And with assets being so well received, is it time to expect the opposite actor’s to follow suit?
