The film, a sequel to the 2005 film “Kya Kool Hai Hum” and which opened last Friday, has already raked in over Rs.29 crore.
“We were told that since our brand was seven years old, we’ll have a Rs.10 crore opening. We had the top opening during Ramzan. I’m totally overwhelmed,” Ekta said at a press conference Wednesday.
“When I BEGAN this film, I had a profit and loss sheet. The film had cost us Rs.13 crore and we thought it'll make Rs.15 crore. We said if it crosses Rs.20, we’ll call it a success and if crosses Rs.25 crore, it is going to be a great hit. Today at the fifth day, it has crossed Rs.29.5 crore,” she said.
On the negative response from critics at the film, Ekta said it was expected.
“Critics were so vocal about how much they hated the film. We’ll change next time,” she said.
Apologising to those that may need felt offended by the humour within the film, Ekta said the jokes were meant to make fun of flicks and never people.
“I never took off on anybody person. The jokes were speculated to be on movies. I NEED to mention sorry to everyone who thinks that they have got been made fun of by us,” she said.
After her previous film, “The Dirty Picture”, was not telecast on prime time TV despite 59 cuts, Ekta has made sure this doesn't happen to “Kyaa Super Kool Hain Hum”.
“We have worked on alternative scenes for television viewing of the film,” she said.
Ekta said she was fearful of people comparing “Kyaa Super Kool Hain Hum” with “Kyaa Kool Hain Hum”.
“Once you go wider with the budget and the name of the film, there are more view points. All sequels have a comparison issue. This is why I don’t do franchises on television,” she said.
Speaking more on television, she said that it was her “bread and butter” and she or he would dedicate the following six months only to TV. – IANS
