Deepika has signed a two-year contract with the corporate and can be seen in a multimedia campaign for it.
She was zeroed in on because of her ambitious and hardworking attitude, which has helped her tread a successful Bollywood career ranging from “Om Shanti Om” in 2007 to her last release “Desi Boyz”, released earlier this year.
“Deepika comes across as a go-getter who has made it on her own, is confident of her choices and works hard to succeed in what she desires from life,” Pooja Jain, executive director, Luxor Group, said in a statement.
“She rightly represents the youth, who're passionate and seek excellence of their endeavours. Luxor range of writing instruments is exported to 110 countries worldwide thus we also wanted a face that may be internationally recognised,” added Jain.
The ad campaign for Pilot can be created by filmmaker R. Balakrishnan’s Lowe Lintas.
“Deepika is a confident person and represents the youth that is aware and determined. The ad campaign for Pilot will keep this synchronicity in mind and can have a tender feel,” Balakrishnan, popularly referred to as R. Balki, said. – IANS
