Pepsi has launched Pepsi T20 Football, a mega football league format with a twist.
It is for amateurs and winners of the nationwide tournament gets a possibility to play football against the Indian cricket stars, and also will get an opportunity to be coached by a world football star.
“Being a football enthusiast, I'M glad that Pepsi is taking this initiative to popularise the game amongst the youth of our country. I’m proud to be related to it and assured that Youngistaan will benefit from the new format,” Ranbir said in a press statement.
The contest is open for those between 14 and 30 years. The on-ground registrations and matches might be organised across major Indian cities namely Chennai, Bangalore, Kolkata, Mumbai, Lucknow, Ludhiana and New Delhi.
The registration process is on and can end April 10.
“With the involvement of Indian cricketers, Bollywood and a world football star, the campaign promises to excite and have interaction not just the present passionate football fans however the entire nation,” said Homi Battiwalla, Category Director – Colas, Hydration & Mango Based Beverages, PepsiCo India..
As many as 64 teams from each city will compete in 20-minute matches and the highest 32 will compete within the respective city finals.
The city finale could be organised in a metallic cage at a public venue.
A total of eight teams, including one winning team from each city and one wild card entry will compete to turn out to be ‘Game Changers’.
They will then get the chance to be coached by a global football star before they face the cricket stars on the grand finale. – IANS
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