“We have planned to spend a large amount on advertisements. We're bringing on board a top Bollywood actress as our brand ambassador for the Silk range of emulsions. We can also arrange for endorsement of our other brands,” managing director and chief executive officer Abhijit Roy told mediapersons here.
He said Bollywood actress Kareena Kapoor or Katrina Kaif are the most popular choice.
“We are in talks and it may be either of the two,” said Roy, adding that the corporate will spend Rs.35 crore alone at the TV advertisement with the exception of the endorsement on other media.
Speaking at the occasion of 88th annual general meeting, Roy said the corporate was searching for acquisitions both within and out of doors the country.
“In the overseas market, we're in search of acquisition of technology. However, within the domestic market any acquisition move must be driven by the opportunity of increasing market share,” he said.
The Indian paint company has entered Poland through an acquisition, which boasts of energy efficient and protective external insulation finishing system. It's also found in Russia and Nepal through subsidiaries. – IANS
