Akshay Kumar-starrer “Rowdy Rathore” has had a compelling start. The film has earned Rs.15.10 crore at the opening day, making it the third biggest opening of all times, after “Agneepath” and “Bodyguard”. It also happens to be the most important non-holiday opening of all time.
“Agneepath” and “Bodyguard” earned Rs.25 crore and Rs.22 crore at the first day in their release, respectively.
Directed by Prabhu Deva and co-produced by Sanjay Leela Bhansali and Ronnie Screwvala, “Rowdy Rathore” marks the comeback of Akshay Kumar in a full-fledged action role after seven years. Made at the cheap of Rs.45 crore, the film opened across 3,169 screens Friday.
“We are thrilled with the incredible opening day collections of ‘Rowdy Rathore’ around the length and breadth of India. It has notched up the third biggest opening day of all time and the most important non-holiday opening day of all time,” Siddharth Roy Kapur, managing director, Disney UTV Motion Picture, said in statement.
“It could also be Akshay’s biggest opening day ever. We all – UTV, Sanjay Leela Bhansali, Akshay, Sonakshi and naturally Prabhu Deva are immensely thankful to audiences for helping this film to rewrite box office history,” he added.
While centres like Kanpur, Nagpur, Indore, Jaipur, Udaipur and Lucknow have recorded 85 percent average collections in single screens, multiplexes too have shown encouraging occupancy.
“The first day response to the film is outstanding. We've had 82 percent occupancy, which normally doesn’t happen on Fridays. We predict a record choice of occupancy over two days,” Gautam Datta, COO, PVR Cinemas, told IANS.
“It is an overly entertaining film, a normal Akshay Kumar film. The most efficient part is we will see families coming to look at the film. It doesn’t cater to a particular audience,” he added.
Piyush Raizada of pleasure Cinemas of Delhi also says all their shows are going house-full.
“‘Rowdy Rathore’ is an entire masala movie. Individuals are really liking the film because it is for the loads. You get a natural smile to your face whilst you see it. Our shows are going house-full and the film is probably going to pick out up with word of mouth publicity,” Raizada told IANS. – IANS
