Illuminati Films' Agent Vinod is readying for its March release and actor-producer Saif Ali Khan is leaving no stone unturned to advertise his film.
As a part of the selling and promotions of the spy-thriller, the makers have tied up with fast-food giant McDonald's to launch an exclusive comic book. If that wasn't all, Saif also plans to launch a Playstation 3 game, revolving around Agent Vinod.
Talking in regards to the concept of the sport Saif Ali Khan, an avid gamer himself, said, "At each level, the gamer might be supplied with clues to nail the bad guy, who could range from a `chaalu' knife-wielding 'Dada' from Mumbai's dark underbelly to a global mafia kingpin. If the baddie is killed within the shootout, the gamer earns points and moves directly to the following level". Saif further added, "When the primary CD came out, I USED TO BE hooked. I USED TO BE lost on this dark virtual space."
Ready to bring to Indian audiences a slick, fast-paced film on par with international standards, Agent Vinod has already created quite a wave within the industry with its breathtaking promo.
"If the film works, we're planning to construct Agent Vinod right into a brand," adds Saif.
Shot in over 12 countries including Morocco, Russia and Latvia, Agent Vinod starring Saif Ali Khan, Kareena Kapoor, Adil Hussain, Ram Kapoor, Prem Chopra and Gulshan Grover is prepared to release at the 23rd of March.
